Press Release: Store OpeningPosted: March 14, 2012
FOR IMMEDIATE RELEASE
Mora—A Designer Jewelry Boutique—Set to Open Saturday, March 31 in Asheville, North Carolina
Joanna Gollberg & Marthe Le Van Debut New Retail Experience
Asheville, North Carolina—March 14, 2012—Mora Designer Joanna Gollberg and Editor Marthe Le Van launch a new shopping destination for designer jewelry in Asheville, North Carolina. Mora, located at 9 West Walnut St., Suite 2A, offers brand new jewelry collections in precious metals and gemstones in a wide range of styles and prices.
The name Mora means peacock in Sanskrit. Gollberg & Le Van selected the name based on the rich, jewel-tone color palette they chose for the walls and furnishings in the store. Mora’s comfortable contemporary interior design merges warm Americana with an exotic opulence. “There are great stories behind many of our fixtures,” says Gollberg. “For example, we salvaged and restored a set of kitchen cabinets from the 1950s and placed them on steel bases constructed by local furniture maker Billy Sproul.”
“Wearing great pieces of designer jewelry makes women look and feel beautiful,” Le Van says. “Mora has a wide selection of very appealing designs. Having a retail space gives us room to play and experiment with different styles. Mora is a fun, fashion-driven, and friendly environment.”
Gollberg and Le Van’s working relationship began a decade ago as author and editor. Prior to opening Mora, the pair collaborated on four distinguished, best-selling books and numerous other jewelry projects and publications. Gollberg is a native of Asheville, North Carolina, and Le Van has lived here 20 years.
High-resolution jewelry photographs and store images are available for publication upon request.
For more information, please visit:
Mora Blog http://moracollection.wordpress.com/
Joanna Gollberg Jewelry http://www.joannagollberg.com/
Marthe Le Van http://marthelevan.com/
About Joanna Gollberg Joanna Gollberg is an independent jewelry designer based in Asheville, North Carolina. Since 1997, she has been selling her distinctive, handmade designs in stores and galleries across the United States. The current issue of Ornament magazine calls Gollberg’s creations “colorful, light-hearted jewelry that is contemporary in design … remarkable for its dynamic interplay of informality and luxury.” Joanna is a well-known teacher and a respected author, who has written four books on making handmade jewelry. She is a member of the Women’s Jewelry Association.
About Marthe Le Van Marthe Le Van is intensely passionate about discovering, developing, and promoting good jewelry. In addition to opening Mora, Marthe offers freelance services for jewelers, publishers, and arts organizations. As editor for Lark Books, Marthe produced more than 60 titles. She founded Lark Jewelry and built it into widely respected brand. Marthe is a graduate of Sarah Lawrence College with a B.A. in arts administration and art history. She was creative director at Blue Spiral 1 and curator for Harvey Littleton Studios. She is a member of the Society of North American Goldsmiths and the Art Jewelry Forum.